How Can Concierge Marketing Help My Business?
Think of Adashmore’s concierge marketing services like a general contractor. We’re capable of directly helping you with a variety of tasks but also responsible for overseeing the work for specialists in their specific trades. You may never deal with a tradesperson directly, but you are aware of their role and trust the general contractor to oversee it and manage the budget.
The Value of Concierge Marketing
Translates Marketing Jargon
You don’t speak the language of search engine marketing or web development. Adashmore translates your goals and provides what third-party marketers need to generate results and only reports back what you need to know.
Looks Out for the Big Picture
Regulations, third-party systems, and company priorities are constantly changing and evolving. Adashmore triages these challenges to determine what is worth managing.
Handles the Little Stuff
The CRM integration problem that requires coordination with your IT provider or that Apple Maps update that lists your business location wrong – It’s our job to figure it out for you.
Knows Your Goals & Needs
Adashmore gets to know your business and customer base. Combined with data about your marketing performance, it becomes easy to optimize your budget specific to your needs.
Common Ways to Utilize Concierge Marketing
Handling Day-to-Day Marketing
- Project Management
- Designing sales presentations
- Supporting sales staff with CRM optimization
- Supporting Human Resources with recruiting
Finding & Managing Specialists
- Getting clarity on needs
- Drafting RFPs
- Reviewing proposals
- Leading regular vendor meetings
- Reporting on results and advising senior leadership
Digital Marketing Fundamentals
- Updating online profiles
- Basic website updates
- Writing blog posts
- Creating email newsletters
- Reviewing website performance
Supporting One-Off Requests
- Occasional press releases
- Troubleshooting integrations
- Tradeshow coordination
- Employee appreciation and recognition
- Annual meetings
The FAQs of a Concierge Marketing
What's the cost?
Clients utilizing our Concierge Marketing services commit to a fixed monthly fee for a range of services. Several different tiers are available based on the needs of the organization.
Factors that contribute to the cost include: urgency of active projects, number of vendors to manage, marketing budget, industry, product offering, compliance/regulations, past performance, growth expectations, and more.
Contact us to request a consultation and overview of our concierge marketing services.
How long does it take to see results?
Concierge marketing is a combination of budget optimization and reducing headaches. Most organizations see immediate benefits from Adashmore’s services, but it takes time to see a direct ROI. Our concierge services support sales, human resources, administrators, executives, and corporate giving in their day-to-day activities. The more integrated our services are with organizational priorities, the faster you will see results.
What providers do you work with?
We work with your organization to define the specific needs and find the best providers for your unique situation. Adashmore Creative has served the Baltimore region since 2010 and has a solid network of providers in the region, along with some out-of-market resources. We’ve also worked with incumbent providers to streamline management and improve results.