Jennifer Dodson

How to Avoid Common Marketing Mistakes

How to Avoid Common Marketing Mistakes

Businesses of all sizes and industries are prone to making certain mistakes. Whether it’s a start-up in its nascent stages or a well-established corporation, the challenges in crafting an effective marketing strategy are surprisingly universal. Let’s explore some of these common pitfalls and understand how to avoid them.

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Why are Fractional CMOs Trending?

Why are Fractional CMOs Trending?

In the rapidly evolving business landscape, the rise of Fractional Chief Marketing Officers (CMOs) is a trend that’s garnering significant attention. As businesses strive for growth and adaptability, the role of a Fractional CMO has become increasingly crucial.

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Benefits of Hiring an Outsourced CMO

Benefits of Hiring an Outsourced CMO

In today’s fast-paced business environment, companies are continually searching for efficient ways to stay ahead of the curve, especially when it comes to marketing. This is where the concept of an outsourced Chief Marketing Officer (CMO) comes into play. An outsourced, or fractional, CMO offers a unique blend of flexibility, expertise, and cost-effectiveness, making them an increasingly popular choice for businesses of all sizes.

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When Does a Fractional CMO Make Sense?

When Does a Fractional CMO Make Sense?

In the ever-evolving business world, many companies grapple with the decision of whether to hire a Fractional Chief Marketing Officer (CMO). Understanding when this approach makes sense is crucial for businesses seeking to optimize their marketing strategies without overextending their resources.

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Meet Your CMO: Jennifer Dodson

Creative Business Leader

Jennifer earned her art degree from Towson University and her business degree from the Maryland Institute College of Art (MICA). If you're not from Baltimore, that translates to a practical art degree and a creative business degree. She also has a mass communications degree from Towson and diverse industry experience. This well-rounded background served her well during her years running a marketing agency.

Natural Entrepreneur & Community Builder

From her early days running a lemonade stand and building a swim instructing referral machine, Jennifer has always had a knack for business. She has given countless hours to non-profit boards and trade associations, helping them clarify their messaging and get more engagement. Jennifer also taught business and marketing courses at Towson University and MICA. Her passion for marketing and communication is inspiring.

Uses Pivot Tables for Fun

Have you ever met a creative person who builds a spreadsheet for planning Thanksgiving dinner? The breakdown outlined every recipe, managed RSVPs, and included an automated shopping list organized by section of the grocery store. For Jennifer, analyzing data is just as exciting as launching a rebrand. She balances good design and strategic marketing knowledge with past performance data and realistic business needs to get results.

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